Why Canada Goose Is so Dear
Canada Goose parkas have flip into synonymous with wealth, well-known particular person, and Hollywood, nonetheless the model wasn’t at all times the posh label it’s at present. What began out as a little-known producer of utilitarian outerwear went by way of a really very long time of transformation and three generations of administration earlier than turning proper right into a standing image. Since taking up as CEO in 2001, Dani Reiss has leveraged the model’s fame for high quality to foster a cult following of oldsters who covet these coats. Proper right here is how Canada Goose went from making jackets for its opponents to promoting parkas that worth higher than some used autos.